Exhibition

ECO CHIC: TOWARDS SUSTAINABLE SWEDISH FASHION

February 19, 2011 to May 15, 2011

Fashion conceals an uncomfortable truth. Today’s textile industry destroys natural habitats and shortens people’s lives. The industry is one of the world’s biggest and uses more water than any other apart from agriculture. It spreads toxic chemicals and produces substantial carbon dioxide emissions. Far too many people in the industry work under inhumane conditions, deprived of a decent wage and the right to trade union membership.

But there are alternatives to today’s environmentally harmful clothing. Organized by the Swedish Institute, Eco Chic—Towards Sustainable Swedish Fashion, showcases Swedish fashion designers who take an environmentally friendly and ethical approach to their work, without sacrificing an ounce of fashion.

In the past, it was apparent which clothes were ethically produced by their appearance. Now, as Eco Chic shows, ethical fashion looks no different from conventionally produced clothing. What sets ethically produced fashion apart today is implicit in the values and attitudes of individual designers. The ecological and ethical production of clothing begins with the design of a garment, and continues right through to the finished product. Fashion companies need to be transparent about their production processes and the materials they use.

The fashion industry faces major challenges. Yet it is possible to change our attitude to fashion and consumption. Sustainable development is not simply an empty phrase, and fashion is not just about appearance.

 

For more information on how you can enhance your “Eco Chicness,” check out these web sites:

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