Director's letter

As the year draws to a close, there is Momentum at the Museum…Big Momentum. Just a few days ago, the McQuown family, longtime Sonoma Valley Museum supporters, committed to a significant matching gift of $200,000 to initiate a new marketing strategy for the museum, with the goal of increasing both attendance and membership. They are also helping us look into the benefits of a major museum store. This is game changing.
 
There is no question that the McQuowns have shown their faith in the future of our gem of a museum.  Now we’re asking you to keep the momentum going.  Please consider a tax-deductible gift to our 2014 Annual Fund.  Your support is crucial to closing the year with a balanced budget. 
 
Your gift will come in a timely fashion because the arts are back in fashion. Numerous academic studies have shown the value of art and music in the schools. Those children who have access and involvement are much more likely to succeed academically and in later life than those who don’t. One of our major missions is to make sure that our museum is a center of arts and culture for people in Sonoma all year around. 
 
We often think of art museums as grand institutions, situated mostly in big cities, but for a moment let's think about the impact an art museum might have on a smaller, close-knit community like Sonoma. Why do we need it?
 
·       Art and Culture Builds Community. It reaches across racial stereotypes, religious barriers, and socio-economical levels and prejudices.
 
·       Art and Culture Builds Self-Esteem, Increases Motivation and Teaches Problem Solving. It is a fact that it improves student attendance, grades and communications, nurtures teamwork, and strengthens relationships
 
·       Art and Culture Improves Quality of Life for People of All Ages. Being creative is a life-long skill and is used every day, in numerous situations.
 
·       Art and Culture is Big Business. At the core of every multi-billion dollar business, are artists creating images and stories.
 
Your donation will help us reach our Annual Fund goal, ensuring Sonoma Valley Museum of Art begins the next year financially healthy and ready for a very exciting new year. Thank you for your support!

All the very best,

Kate Eilertsen
Executive Director
       
     
   
 
 
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